The Old West Side Winter Soirée — A Cozy Evening of Cheer & Connection
Where Candlelight, Scent, and Community Wove a Little Holiday Magic Our recent event felt less like a gathering and more like a winter story unfolding—neighbors arriving, candles flickering, the fireplace glowing, and conversation weaving its way through the room. There are evenings that linger long
Building a Brand: Why Today’s Most Powerful Real Estate Agents Aren’t Selling — They’re Curating.
In today’s market, the agents who win aren’t just selling homes — they’re designing brands. Because modern real estate is no longer driven by price alone; it is shaped by perception, positioning, and presentation— the same pillars that define any world-class marketing strategy. In a world where ev
Why the Difference Between Selling and Listing Isn’t Semantics — It’s the Line Between Results and Regret
Why the Difference Between Selling and Listing Isn’t Semantics — It’s the Line Between Results and Regret Editorial by Gena Graham, HOME Real Estate | Real Broker LLC In real estate, people often use the words selling and listing interchangeably — but any seasoned professional will tell you the two
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